QIAN 黔宝

“Modernized” simplicity and reduction, “excessive” formalism. When we are moving forward, we have lost the precious culture that is rooted in our hearts. How to find the way of inheritance through design may be the essential subject that designers of our generation need to think about. With a hundred years’ history as the accumulation, inheriting the essence of national culture,tapping the infinite possibilities of combining traditional handicraft with modern design, and keeping a foothold of Guizhou Province, QIAN becomes the middle-and-high-end jewelry brand that radiates the national market. GuizhouProvince (short for Qian) has a rich and diverse national culture, covering from handicraft, national clothingto architecture, decoration, etc., all of which have the amazing charm.The complex details are even more admirable.1983ASIA digs upthe implied messages and stories deeply behind the totem of various ethnic groups, and gets inspiration from the local embroidery; finds the commonality between the different groups, to build a unique and ductile brand vision system; It does not define "Qian" with the number of ethnic groups, which is fully embodying the design concept of multiple symbiosis and advocating the ideal of equality and mutual love. In awe of all things with humble heart. This inextricable connection is like the ripples of rain on the surface of the water, which has stirred up the interlacedand beautiful power of multiple ethnic groups.

“现代化”的“简与减”、过分的“形式主义”，让我们在向前迈进的同时，渐渐遗失了那些根植于心的珍贵文化。如何通过设计找寻传承的道路，可能是我们这一代设计师需要思考的本质课题。

黔宝，以百年历史为积淀，传承民族文化精髓，挖掘传统手工艺与现代设计结合的无限可能，立足贵州本土，辐射全国市场的中高端首饰品牌。贵州（黔）拥有富饶多元的民族文化，无论是手工艺，民族服饰，建筑，装饰……等都有着摄人心扉的魅力，繁复的细节更是让人惊艳钦佩。1983ASIA深入的挖掘各个族群图腾背后的寓意与故事，从当地刺绣中获取色彩灵感；找寻之间的共通性以联系不同的群体，建立独特且具延展性的品牌视觉系统；而不以族群的人数多寡定义“黔”，充分体现多元共生的设计理念，倡导平等互爱的理想。

以谦卑的心敬畏万物。这种千丝万缕的岁月联系，就像雨点滴在水面上泛起的涟漪，激荡起多元族群交织的，美的力量。

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DESIGN DIRECTOR：SUSU & YAO 苏素 & 杨松耀

EDITOR：SUSU, YAO, WANG YA QIAN 苏素, 杨松耀, 汪雅倩

DESIGN／ILLUSTRATION：SUSU, YAO, XIANG SI，FENG LIANG，CHAN HAO MIAN 苏素, 杨松耀, 向思, 冯亮, 陈浩绵

YEAR：2016

COUNTRY：CHINA, GUI ZHOU 中国, 贵州